Many home improvement companies have been slow products and are any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers side and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing as being a prime example.

Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice point out that when faced with a choice of a new family saloon or a meaningful Rolls Royce for upon the same price, the choice, for many, is alluring!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups . i was delighted to answer the call for a home improvement company in Devon that has for several years been retailing UPVC doors and windows. They were interested in selling composite doors as the demand for them amongst local residents was growing quickly.
The principal reason for this was males that the large players in the homeimprovements industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of the competition were offering. Moving into the fast growing composite doors market seemed a good move but the cost of outfitting a showroom was beyond reach. So the first thing we did would be to get onto Google, find out who the players were in composite door manufacturing and supply and then put them to the push.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There perceived to be little difference between the door manufacturers here as each one of those approached had many years knowledge in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to mention that with the introduction of British Standards into the composite manufacturing industry, the manufacturing processes were extremely close.

Where some companies fell down though was when we asked them what they were going to do to help us to sell some. The lack of promoting support, knowledge and training was truly shameful, indicative of the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long running investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased exposure of customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put was to see which door manufacturers would allow us to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it would cost several thousand pounds to outfit a new showroom and get initial customers, when we were going to be ordering from the same suppliers for years, so why when they not share within start-up cost?

There were seven companies that were willing to help, either by proving a ‘credit’ on the cost of product samples or just before proving samples freed from charge. Two companies totally outshined others and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by a lot of to end up being the market leader in one’s destiny had obviously done their homework as well as supply cutting-edge technology such the own-brand website which retailers can use for in-home demonstrations too as a marketing tool. Neutral has a design feature that allows potential purchasers to simply select the style, colour and furnishings for their ideal door and the internet site shows the finished design and price instantly, even including an online ordering gym.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

https://goo.gl/maps/aKU8vYqor4K2

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